About Us

About us

                                                                                   Simple Accounting & Financial Services is focused on helping small and medium size companies grow and reach greater profitability. We don’t look at your business just from a historical perspective as many ordinary accounting firms do, but actively work with you to develop your business and improve it as it happens.

           “Our practice has as its sole purpose the objective of helping our clients grow. Our mission is to enhance the success of small and medium size business owners. We aim to be a valuable and innovative resource to our clients, achieved through practical, customer focused, strategic solutions developed in partnership with our clients.”

               We accomplish this for our clients by providing clearly defined, highly structured and extremely responsive services that are designed to grow your business. While delivering these services we encourage the entrepreneurial spirit in our clients. After all, we are entrepreneurs, we think as entrepreneurs and we bring this approach to bear while working with our clients.


                Our clients and team members are guided by our published Commitment Statement. This document establishes expectations for all parties and is an example of our sincerity to achieve our vision. Our client list includes small and medium sized enterprises. We understand that this is our market and we excel when servicing this market.                    As with any thriving enterprise, our clients are our most valuable asset and we treat them accordingly. We develop a personal relationship with each of our clients and continually delight them with creative, timely and valuable services.


SAFS accountants are very different from your standard accountants – we are business consultants who can actively help you grow your business. SAFS accountants not only tell you how to do that, but they will also work with you every step of the way to make it a reality.

A Focus on Small and Medium sized Business

The focus of the SAFS network is exclusively on small and medium-sized businesses, and not large multinational corporations. We are the global leader in this market with over 1 million clients and plan to remain focused on helping our small and medium-sized clients. After all, being the same sized business as most of our clients, SAFS firms have a high level of experience with and empathy for the issues faced by our small & medium-sized business owners.

Trained and experiences business consultant specialists

Every member of the SAFS network is a qualified accountant in public practice who has invested time, effort and finances to gain specialty training to be able to offer you more than the standard services of an average accounting practice.

The Accountants’ Business Development training our members have undergone has covered topics not taught in standard accounting degrees or discussed in most firms. Topics such as marketing strategies, customer services and administrative systems, key performance indicators, people development, state-of-the-art software, and much more. This gives us the ability to provide holistic solutions for all parts of your business.

SAFS accountants don’t look at your business just from a historical perspective as many ordinary accounting firms do, but actively work with you to develop your business and improve it as it happens. SAFS members do that through a variety of processes including a personalized business development program, in which they work hand in hand with you to focus on the different aspects of your business to increase your profits and improve your lifestyle.

To be a qualified SAFS accountant members are required to meet an annual compliance test to ensure the level of quality across the network. This means they must provide assurance on a required level of professional liability insurance, have attended a minimum level of face-to-face SAFS training, satisfy standards on the use of the products, and engage in continual learning. So no matter in what part of the world you’re doing business, you can be assured the SAFS accountant in your area has met high benchmarks for competency and service.

The value of a Global Network of Independent accountants

SAFS accountants are members of the largest independent network of accountants in the world. Over 3,000 accounting firms, and approximately 45,000 team members with combined revenues of just over US$3 billion dollars have gone through the SAFS business development training. That means your SAFS accountant can draw not only on their own business experience, but also on the combined years and years of experience of other members of the SAFS network. It also means that you can enjoy the support of a large global firm, but receive the focused, personalized service of a small, independent firm in your local community.

Networking amongst members is encouraged, and SAFS members often rely on their peers’ work with top business owners from your industry and all over the world to help them formulate the best approach for you to achieve your goals. It also means that you, the client, have an opportunity to connect with your own peers through the network. That saves an inordinate amount of time and resources because you have the luxury of learning from other people’s successes, as well as mistakes, and don’t have to reinvent the wheel.

Access to a wide range of resources, systems and support

The SAFS network gives members and consequently you, the client, access to a wealth of exclusive information and resources usually not available at other accounting firms. We’ve invested hundreds of hours of research, development, and testing, to create the best systems and tools available, including:

  • A tried and tested business consulting process
  • A wide range of business applications
  • Powerful software solutions
  • Templates, worksheets, planners and monitoring tools
  • General business development and industry-specific newsletters
  • Extensive knowledge base, including industry-specific resources
  • Cutting edge research
  • Consulting support and regular benchmarking

And much more!
We are committed to continuous development to ever improve the services our members offer their clients. Give us a call to set up an appointment. We can be reached at (416) 388-7169

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